Jeff Bezos’s company, Blue Origin, which has a stated mission of building a road to space so our children can build a future, has a very interesting motto.
Step by Step, Ferociously
Gradatim ferociter is a Latin phrase, which means step by step, ferociously.
To achieve their mission, they explain that “we will go about this step by step because it is an illusion that skipping steps gets us there faster. Slow is smooth, and smooth is fast.”
If you’re looking to attract hot leads for your business, don’t be fooled by overnight success stories.
Those don’t exist.
Trust us, we’ve seen it.
After the past year we have helped clients grow their business with 10-12 hot leads every month, generating a combined sales figure of nearly $1M now.
How do we do this?
Consistency, Persistence and Patience.
To attract leads takes time. It’s as simple as that.
You can adopt a scattergun approach and this might work for you for a while, but what we have seen is that a consistent routine builds a sustainable pipeline of leads EVERY TIME.
You have to build a process.
On LinkedIn, it starts with your profile. This is your sales page to future prospects.
Then you need to be sharing content, liking and commenting on articles – adding value to the community of people that may end up buying from you.
And only once you have built up trust by sharing value, should you be making an ask. And don’t be shy to do it now! You will be surprised how responsive people have become to you.
Just ask our PR agency client in Soho, NY, who closed a $100,000 retainer client in the first month of implementing our system.
But you have to have a process.
Are you looking to get started building a process?