Did you know that LinkedIn automatically assigns a URL to each profile, which allows it to show up in a Google search?
It therefore acts as your ‘doorway’ from Google to your profile.
Did you know that you can edit this?
You can use this unique URL to tell your prospect a little bit more about what you do.
You can also use it to make your profile URL memorable.
If a prospect is searching for your WHAT, your profile has a much better chance of a high Google ranking if it has keywords in your URL.
Editing this is pretty simple. I made a short video to show you how.
What keywords or phrases describe your value proposition from the perspective of your buyer?
How are people searching for your services?